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BinomCraft trading company blog

BinomCraft Ukraine constantly finds relevant business cases, publishes our own research, and covers future trends.
BinomCraft company's blog is a small part of the information that helps clients to develop business and find new opportunities at a time when the rest is just going with the flow. Here you can find useful tips for companies with extensive experience, and get acquainted with the algorithm of actions for startups that are just starting to enter the market.
Choosing a career is one of the most important steps in life, and one on which your future depends. The job market is changing so rapidly that it is becoming increasingly difficult to find a direction that will be relevant for years to come. In this article on the LLC «BinomCraft» website, we take a look at eight promising careers.

Eight promising modern professions

A job search is an important and stressful time in a person's life. In the beginning, you market yourself with your CV, your track record and your work results. But a CV alone is not enough. Experienced recruiters at Binom Craft know that the whole truth about a person is revealed in a live interview. A hiring decision is literally made in the first two or three minutes.

How to behave at a job interview. Useful tips

Starting your own business is a very difficult and stressful time. However, starting a business is difficult in general, but it will be particularly difficult at the beginning. Let's imagine the situation. You have decided to start a business providing tourist services.

How to keep up with everything and be productive

The implementation of the KPI system can lead to both positive and negative results of the company's economic activity. There can be many miscalculations. Binomkraft specialists analyse the most common ones.

Mistakes in KPI system implementation

What are KPIs for? How does the KPI system work in business? Why do owners, employees and the company as a whole need it? In the BinomCraft Ukraine blog we will look at how this system works and what the pitfalls are.

KPI. What they are and how they work

It is predicted that up to half of existing jobs will disappear in 20-30 years. Technological progress stimulates changes in the society and economy of countries. As a result, the labour market is also changing. In BinomCraft trading blog we talk about the areas where humans are currently outperforming artificial intelligence.

Industries where humans outperform artificial intelligence

A business plan is a document that describes a company's goals and plans and how it will achieve them. It can be used internally or shared with external users such as investors, banks or potential partners. BinomCraft LLC managers explain in simple terms what a business plan is and how to write one.

Business plan in simple terms

In business, there are always competitors (unless you're doing something no one else can). They are eager to steal your customers and take a share of your profits. Naturally, every businessman wants to be better than his rivals. What can you do to keep and increase the number of customers? You can lower your prices, of course.

How to beat the competition.
A few simple tips

Offline and online shops sell millions of different products. Many marketplaces offer the same or similar products. A USP is a distinctive feature that makes your business better than the competition. It is a special advantage that distinguishes your company from others.

Unique selling point. Useful tips and effective formulas

BinomCraft Ukraine specialists list about simple steps that will help a manager to analyse his work and keep himself in tune. By focusing on them, any manager will be able to monitor his level of efficiency, improve himself and his company.

Why and how a manager should analyse his performance

Dropshipping is an easy and inexpensive way to start a business. It frees you from the need to buy goods, rent a warehouse, keep accounts, organise deliveries and other tasks associated with a traditional bricks-and-mortar business.

Dropshipping: How to minimise the cost of starting a business

You have a customer base. Subscribers. Customers. People you continue to work with. And those you've never crossed paths with before. Here are some quick tactics for segmenting and personalising your email newsletters that you can try today. It's an interesting and useful practice to divide your contacts, target audience and current customers into small groups based on a number of characteristics.

Е-mail Marketing Segmentation

Despite the fact that e-commerce is gaining momentum, offline trade is still not losing ground. With the constant emergence of new online stores, shopping pages in social networks and huge marketplaces, it is hard to imagine that 82% of all global retail sales still account for offline stores.

Advertising and the sales funnel

There is no simple and unambiguous answer to this question. Assortment, overhead, competition, pricing strategy, and many other factors affect margins.
A trap that many retailers fall into: revenue is up, and it seems like business is good. Just because your sales are up doesn't really mean anything!

Margin and Retail

Despite the fact that e-commerce is gaining momentum, offline trade is still not losing ground. With the constant emergence of new online stores, shopping pages in social networks and huge marketplaces, it is hard to imagine that 82% of all global retail sales still account for offline stores.

Event-marketing for retail

The virtual private network was created to bypass blockages on websites. But in recent years, the number of cyberattacks targeting small and medium-sized businesses has increased. Today, entrepreneurs need cybersecurity tools, so VPN providers are introducing application security mechanisms. How is a VPN useful in business?

Why do you need a VPN
in business

Due to the high competition in e-commerce, loyalty programs for retail have become an almost mandatory tool for achieving marketing goals. In the B2B segment, loyalty programs are aimed at companies that are very often permanent players in the market and do not require special attention when attracting and stimulating.

Creating a loyalty program for B2B business

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